A Bangkok clinic in Thailand has started offering patients penis whitening, a bizarre trend which has seen many men rushing to undergo the procedure which works via laser treatment.
The new service is reportedly attracting three to four clients every day.
“These days a lot of people are asking about it,” revealed Bunthita Wattanasiri, manager for the skin and laser department at the hospital.
“We have to be careful because it’s a sensitive part of the body,” he told AFP.
The clinic started offering the treatment after a patient came in complaining about “dark part” on his groin.
Now they see more than 100 men a month, most of whom are between the ages of 22 and 55, Wattanasiri claims.
A large number of the clinic’s clients are also part of Thailand’s LGBTQ community, reports the South China Morning Post.
The treatment currently costs $650 (£480) for five sessions.