The picture — a staged portrait shot by the photographer Awol Erizku to serve as the singer’s official pregnancy announcement — was shared back in February, and immediately sparked an online frenzy. Four months later, Beyoncé gave birth to twins Rumi and Sir Carter. And as the year comes to a close, the image has clocked a whopping 11 million likes, earning it the title of most-liked post of the year.
Surprised? It should come as no surprise that Beyoncé reigned supreme this year over Instagram, posting the photo that nabbed the most likes on the social media platform in 2017.