UNITED STATES – President Donald Trump’s campaign has virtually disappeared from the airwaves as it undertakes “a review and fine-tuning of the campaign’s strategy” as an official put it after the replacement of campaign manager Brad Parscale.
With less than 100 days until Election Day, the Trump campaign spent virtually nothing on television or radio ads on Wednesday and Thursday, according to data from Advertising Analytics. And it has effectively nothing booked through August.
Meanwhile, Joe Biden’s campaign has spent $3.9 million over those two days and has another almost $6 million booked through the end of August.
When asked about the lack of spending, a Trump campaign official pointed to the decision earlier this month to demote Parscale and elevate deputy campaign manager Bill Stepien to fill that role.
“With the leadership change in the campaign, there’s understandably a review and fine-tuning of the campaign’s strategy. We’ll be back on the air shortly, even more forcefully exposing Joe Biden as a puppet of the radical left-wing,” the official told NBC News.
As part of a broader strategy to shift the public’s focus from to coronavirus to fears over crime and anarchy, the campaign has so far put most of its money behind a spot that attacks Biden over Democratic calls to “defund the police.” Advertising Analytics data shows the campaign has spent almost $17 million to run the spot on broadcast and national cable since the beginning of July.
The spot imagines a police department slashed by budget cuts that asks victims of serious violent crimes to leave a message and hear back from officers in five days.
But the spot says that Biden’s “supporters are fighting to defund police departments.” Biden himself has said he doesn’t support blanket cuts to departments, but agrees with activists calling to reallocate police funding toward other public programs and to condition at least some federal funding on reforms.
Even before the pause, there were signs that the Trump campaign was shifting its advertising strategy amid the president’s lag in recent polls.
